Farmbake research & analysis

Origin

- Australia
- Owned by Arnott's (most famous for Tim Tam)
- Since 1865 => older than Earnest Adams

Product

- 8 varieties, 350g => less varieties than Earnest Adams

Pricing

- $4.39 a bag => premium price

Packaging

- rustic
- main color: brown
- color palette resembles paper bag => earthly, homemade feeling

Brand image